Fashion

Riva X Manish Arora

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We’re excited at Habibti over Manish Arora’s Middle Eastern collaboration with fashion brand, Riva.

Manish Arora, is one of India’s most recognised names on the global fashion scene and is not collaboration shy; having worked with over 50 brands in his 20-year career span, including MAC and My Little Pony as well as being former creative director of Paco Rabanne

For his latest venture, Manish Arora has tied up with Middle Eastern fashion brand Riva, one of the GCCs most-loved fast fashion brands, known for its modest yet modern take on fashion.

“Working with a brand is like a marriage, and I found it easy to merge my brand aesthetic with that of Riva,” says the designer.  His collection for Riva finds flowing dresses, cape-style abayas and military-inspired jackets. “I think both India and the Middle East have same approach to embellishment. It is about the ‘more is more’ philosophy,” says Arora, which probably explains why Riva looked to an Indian designer for their first designer collaboration.
“Indian culture is always a part of what I do,” the designer adds.

In the last few months, Arora has been in Middle East, visiting Oman speaking at the Condé Nast International Luxury Conference on ‘Mindful Luxury’ as well as Bahrain and Beirut.

He counts Elie Saab as one his closest friends. “There is no such thing as western and ethnic fashion anymore,” he says. Which is why Arora made sure that while the Riva collection was tailored to respect the culture of the Middle East, it is also something women can wear in Milan, Mumbai or Muscat.

Arora has been very conscious about the pricing, starting with a tag of DHS 250 / BD 25 / $70. “I want this to be a collection that is truly accessible.”

RivaXManishArora is exclusively available at Riva, Dubai Mall and on Sivvi.com

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