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Westfield London Presents “Wicked: For Good – The Experience”
This festive season, follow the Yellow Brick Road to Westfield London and discover the magic, the music, and the meaning of being “Wicked: For Good.”
A UK-exclusive festive spectacular celebrating the magic of friendship, film, and Oz.
This Festive Season, Westfield London is transforming into a world of wonder as Wicked: For Good – The Experience takes over the centre in a dazzling celebration of friendship and festive magic. From 13th November 2025 to 4th January 2026, visitors are invited to step beyond the cinema screen and into the spellbinding world of Oz, all in partnership with Universal Pictures UK and Barnardo’s.
In celebration of the cinematic release of Wicked: For Good, soaring into cinemas on 21st November, this UK-exclusive event is set to be one of the most enchanting experiences of the season. The first Wicked film became a global sensation, earning ten Academy Award nominations (including Best Picture) and breaking UK box office records. Now, fans can journey even deeper into the story with an immersive adventure that promises to be as heartwarming as it is jaw-dropping.
Choose Your Own Path Through Oz
The magic begins beneath the watchful eye of The Wizard himself, as visitors are invited to follow either Glinda’s shimmering path or Elphaba’s fearless trail. This choose-your-own-adventure walkthrough captures the essence of Oz’s most beloved duo, one sparkling with charm and glitter, the other radiating courage and conviction.
From Glinda’s penthouse in the sky to Elphaba’s enchanted lair and the gothic grandeur of Kiamo Ko Castle, every turn reveals immersive sets, original props from the film, and glittering photo moments worthy of any Emerald City Instagram feed. The walkthrough is alive with dazzling visuals, atmospheric soundscapes and touchable sets that invite guests to feel the magic firsthand.
At the heart of the experience stands the breathtaking 12-metre-tall Wicked: For Good Tree, a hand-crafted masterpiece inspired by the enchanted forest of Oz. Dressed in glowing emeralds and sparkling pinks, it’s more than a festive showpiece: it’s a symbol of friendship, gratitude and transformation.
Visitors can hang heartfelt messages for the people who have “changed them for good,” creating a living monument to connection and kindness. Every weekend, expect surprise-and-delight moments beneath its twinkling branches.
Follow the Yellow Brick Road
Your adventure doesn’t end at the tree. Through the Westfield App, visitors can follow an interactive Yellow Brick Road trail around the centre, unlocking hidden surprises, exclusive retail experiences and photo-ready moments along the way. The trail culminates at Vue, where fans can book tickets to see Wicked: For Good on the big screen, the perfect way to complete your journey from Westfield to the world of Oz.
In the true spirit of the season, Wicked: For Good – The Experience supports Barnardo’s, helping to change childhoods and lives across the UK. Visitors are encouraged to make voluntary donations, turning a magical day out into something truly meaningful.
Don’t Miss Your Moment in Oz
This is your chance to step into a world where courage meets kindness, where every turn sparkles with wonder, and where the magic of Wicked comes alive before your eyes. Admission is free, but tickets are required, and they’re expected to vanish faster than you can say Defying Gravity.
🎟️ Tickets available from Friday 24th October
🌐 Secure yours at: westfield.com/wicked-for-good-the-experience
📍 Westfield London, Shepherd’s Bush – The Atrium
📅 13th November 2025 – 4th January 2026
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