Beauty
Everything to Know About Marc Jacobs Beauty’s Return
After a four-year absence that left beauty devotees clutching half-used eyeliners and carefully rationed bronzers, Marc Jacobs Beauty has officially returned.
The relaunch marks one of the most anticipated beauty comebacks in recent years, bringing a fresh vision of colour, creativity and self-expression to a market that has become increasingly dominated by minimalist aesthetics. Developed in partnership with Coty and personally overseen by Marc Jacobs, the new collection isn’t simply a revival of cult favourites, it’s a complete reimagining of the brand for a new generation.
Originally launched in 2013 and discontinued in 2021, Marc Jacobs Beauty earned cult status thanks to iconic products such as Velvet Noir Mascara, Highliner Gel Eyeliner and O!Mega Bronzer. Now, the brand returns with an entirely new collection built around what it calls “Joyride Sensoriality”, an immersive approach to beauty focused on playful textures, bold colour and products designed to feel as good as they look.
The New Marc Jacobs Beauty Collection
The relaunch debuts with a carefully curated collection spanning complexion, eyes and lips, featuring seven hero products and more than 70 individual shades.
Legally Bronze Bronzer £35
A modern interpretation of the beloved O!Mega Bronzer, Legally Bronze features a silky talc-free formula designed to deliver warmth, dimension and a naturally sun-kissed finish. Housed in an oversized daisy-inspired compact, it perfectly captures the playful spirit of the new collection.
Joystick Blush Stick £28
Available in multiple skincare-infused shades, this creamy blush stick melts seamlessly into the skin for a fresh, healthy flush. The formula is designed to be buildable, making it equally suited to barely-there daytime makeup and more dramatic evening looks.
Born Star Cream-to-Powder Eyeshadow £24
Perhaps the standout product of the entire launch, these star-shaped cream-to-powder eyeshadows deliver intense pigment with impressive longevity. Available in both matte and shimmer finishes, early reviews have praised their lightweight texture and effortless blendability.
Drawn This Way Longwear Eyeliner £22
A spiritual successor to the legendary Highliner Gel Eye Crayon, Drawn This Way offers the same creamy application and long-wearing performance that made the original a beauty editor favourite. Available in 21 shades across multiple finishes, it’s already emerging as one of the collection’s hero products.
Flashes Panoramic Volume Mascara £28
Replacing the iconic Velvet Noir, Flashes Mascara delivers volume, definition and length while maintaining a lightweight feel. Available in classic black alongside fashion-forward colour options, it’s designed for dramatic lashes without clumping.
Heart On Soft Shine Lipstick £28
Arguably the most Instagrammable launch of the collection, Heart On Lipstick features a distinctive heart-shaped bullet and a balm-like texture that delivers comfortable shine and buildable colour. Available in 15 shades, it strikes the perfect balance between lipstick and lip balm.
Beauty Money Shot Highlighter Gel £28
This innovative jelly-gel highlighter creates a luminous, glass-skin effect without visible glitter. It can be worn alone, layered over makeup or mixed into complexion products for an all-over glow.
Our Team’s Top Picks
These are the products we’d add to basket first:
Drawn This Way Longwear Eyeliner – The original Highliner remains one of the most beloved eyeliners in beauty history, and the new version appears to deliver everything fans loved about the original with a broader shade offering.
Born Star Eyeshadow – The cream-to-powder formula is receiving exceptional early reviews for its pigmentation, wear time and versatility.
Heart On Lipstick – The perfect marriage of luxury packaging and wearable colour. The balm-like formula makes it particularly appealing for everyday use.
Legally Bronze Bronzer – A nostalgic nod to one of the brand’s greatest hits, reimagined for today’s beauty consumer.
When Can UK Shoppers Buy It?
The collection has launched online internationally, with broader retail expansion expected throughout the year. UK beauty enthusiasts can head over to Sephora UK and Selfridges and keep an eye on Marc Jacobs Beauty channels for local availability updates.
The Verdict
Marc Jacobs Beauty’s return is perfectly timed. bypassing the “clean girl” minimalism that has dominated recent years, the collection embraces colour, individuality and the joy of makeup as creative expression.
For longtime fans, there is enough nostalgia woven throughout the collection to satisfy the memory of beloved originals. For a new generation of beauty lovers, it offers something increasingly rare in today’s market: makeup that feels genuinely fun.
And if early reviews are anything to go by, Marc Jacobs Beauty isn’t simply back, it may be better than ever.
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