Rihanna launches Fenty Beauty

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September surely started of on a significant note – why, you ask?
Well, bad gal just Riri dropped the official campaign ad for her much anticipated Fenty Beauty cosmetics line on Instagram, and what came afterwards was a frenzy of rave and praise.

The advert embodied every single aspect of Rihanna’s aesthetic. Bold, fun and very cool, the advert showcases models of colour including of course, Duckie Thot, Halima Aden, Slick Woods, Indyamarie Jean to a fast, clubstyle music score. The ad revealed color shade names like Trippin’, Chili Mango, Chic Freak, Hustla Baby, Yacht Life, Fire Crystal, Confetti and Trophy Wife.

It’s only been a day or two since the ad was dropped, but the Internet has been on an endless campaign, labelling Rihanna as paving the way in the industry for diversity.

The Fenty Beauty cosmetic line is set to drop globally on  at 12AM PT on the 8th of September 2017.

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