Avon launches in Superdrug

Cosmetics Giant Avon, is launching in about 100 Superdrug stores across the United Kingdom on October 11, the brand’s first such retail deal in its 137 year history. For the first time ever, UK shoppers will able to buy Avon cosmetics in shops after the mail order group signed a historic deal with Superdrug.

More than 150 Avon beauty and cleansing products will be available in-store at the retailer.

Famously the “Avon Lady” only sold products door-to-door by catalogue but now Superdrug stores across the UK will stock its range. Simon Comins, chief commercial officer at Superdrug, added: “With 137 years of history in the beauty industry, we’re proud to be Avon’s first and only retail partner in the UK and continue to offer high-quality brands with exceptional value to our customers.”

Some items will also be available online through Superdrug.com.