Boots set to open first beauty store

Boots is set to open its first beauty store at Battersea Power Station later this year. The new 11,200 sq ft destination will feature Boots’ extensive beauty offerings which includes over 250 cosmetics, skincare and haircare brands. The store will also showcase several new UK-exclusive brands that include diverse as well as female-owned brands.

The move is part of the retailer’s ongoing beauty reinvention programme and follows the rejuvenation of over 170 beauty halls across the UK and IrelandThese new reinvented beauty halls have been the first to stock new brands such as Grown Alchemist, Sol de Janeiro and Function of Beauty, alongside beauty brands UK customers are more accustomed to, including Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.

A  team of Boots Beauty Specialists will be on hand to give expert advice, with skin-specialist pharmacists and dermatologists also available. The store will offer free consultations with personalised, brand-neutral beauty and skincare advice.  

Talking about the New Store, Paul Niezawitowski, Beauty Director at Boots, says: ”Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme. Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”