Guerlain Pre-Launches Oud Essentiel at Gallery 21, Kingdom of Bahrain

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Oud Essentiel: A Quintessentially Oriental Fragrance

On Monday May 8th 2017, Habibti Magazine was invited to Guerlain’s exclusive preview of their latest oriental fragrance ‘Oud Essentiel’ at Gallery 21, Adliya, Kingdom of Bahrain. This is the first time Guerlain has previewed a fragrance not yet on the market since the luxury house was created in 1828.

The launch drew in a number of VIPs and dignitaries to Gallery 21, and was held in the presence of H.E. Sheikh Rashid bin Khalifa Al Khalifa, Founder of Royal Bridges, Guerlain’s Brand Ambassador, H.R.H. Princess Esther Kamatari of Burundi and Royal Bridges Managing Director Baron Henri Estramant.

Guests were invited to explore the creations of Guerlain’s Master Perfumer Thierry Wasser, including Santal Royal and Ambre Éternel, both evoking scents hailing from the Middle East.

Oud, long known throughout Asia for its ability to enchant and enthral, is still regarded as a favoured ingredient in perfumery and continues to permeate the hair and clothing of men and women in the Middle East.   Oud Essential, the newest fragrance from Guerlain, draws on this sentiment and one could say that Thierry Wasser aimed to capture the versatility of Oriental perfumery as well as the variations of Oud, in one perfume.

Further describing the fragrance, ‘An Oud Distinguished by Freshness’;
A rare and refined raw ingredient with a hint of spice that evokes the red gold of the caravanserais. A saffron note and geranium meet to compose the top note of this woody and leathery accord. Cedar and very green rose deeply combine, exuding a fresh and warm fragrance. A sense of enchantment is then created by a leather note paired with the strength of gaiac wood. Finally, the smooth and dry amber accord reveals a precious facet of this fragrance, which is strong, sensual and sacred in one.

After amethyst for Ambre Éternel and black for Santal Royal, Oud Essentiel shines in a refined green bottle adorned with a luminous label reminiscent of the wooden lattices of the Middle East, set off with an elegant green and golden ribbon.

Oud Essentiel will be available from June 1st across all of the Guerlain points of sales, in the Middle East and around the world.

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