Fashion
ROXY x ATLAS: A Dreamy Summer Collab Celebrating Iconic Surf Culture
Just in time for the summer season, worldwide surf and fashion brand ROXY has unveiled a sun-drenched new collaboration with Australian artist and surfer Adrianne Dimitrakakis—better known as ATLAS. The result? A vibrant 30-piece capsule collection that brings together beach-ready fashion, functional surfwear, and a deep love for coastal culture.
Inspired by six of the world’s most legendary surf spots—think Bali, Waikiki, Biarritz, and beyond—the ROXY x ATLAS collection is an ode to saltwater souls and wanderlust-fuelled summer escapes.
A Celebration of the Sea, Through an Artist’s Eyes
Adrianne’s signature dreamy pastel palettes and abstract lines flow throughout the collection, infusing each piece with the free-spirited energy of the ocean. Known for her artwork that blends feminine strength and surf lifestyle, ATLAS has seamlessly translated her aesthetic into wearable art—from graphic tees to statement swimwear.
This isn’t just a surf collection—it’s a moodboard for your summer getaway.
Collection Highlights: What to Pack for the Perfect Beach Day
Whether you’re road-tripping along the coast or jetting off to your favourite island escape, this collection has all the essentials for a stylish summer in the sun:
The Waikiki Reversible Bikini – A standout for both its flattering fit and its versatility. Featuring a tropical print on one side and a soft colourblock on the other, it’s two looks in one—ideal for packing light.
Oversized Graphic Tee – Featuring Adrianne’s hand-drawn surf illustrations, this relaxed-fit tee is perfect for throwing on post-swim or styling up with denim shorts for sundown snacks.
Sunrise Sarong Wrap – Lightweight, quick-drying, and effortlessly chic, this sarong doubles as a beach towel, cover-up, or scarf. A true multi-tasker for holiday wardrobes.
The Cloud Daze Boardshorts – Inspired by Biarritz’s surfy, vintage-cool vibe, these boardies are both functional and fashion-forward. Pair with the matching crop top for a full ‘90s revival look.
Canvas Beach Tote – Durable and roomy, this tote features a dreamy ATLAS wave print and fits all your beach-day gear—from sunscreen to sandals.
Why We’re Obsessed
Beyond the gorgeous designs, what makes this collection so special is the intentional blend of art, culture, and functionality. ROXY’s surf heritage paired with ATLAS’s creative flair means every piece is thoughtfully made—whether you’re chasing waves or just chasing the sun.
Eco-conscious shoppers will also love that the collection includes pieces made from recycled fabrics, adding a layer of sustainability to your summer style.
Where to Shop
The ROXY x ATLAS collection is available now at Roxy and selected retailers worldwide.
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