The H&M x Simone Rocha Collection

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H&M has revealed details of its new collection with Irish designer Simone Rocha.

The whimsical pieces draw on the designer’s heritage—she was born to an Irish mother and Chinese father and has spent many of her formative years in
London—resulting in a 115-piece line of ready to wear, footwear, and accessories.


The collection pays homage to Rocha’s most show-stopping pieces over the last decade. Think: confectionary-style frothy caketopper dresses in cotton and cloque; a fil coupe floral frock with puff sleeves; exaggerated tailoring on shirting and outerwear; a sparkling tweed coat in blush pink; and feather-lined flatforms and brogues.

Since we’re still very much in lockdown in the UK, stay at home style still reigns supreme, there are also practical hoodies, joggers, and t-shirts—albeit embellished with pearls. Rocha, has also incorporated the Irish Aran knit into the children’s collection along with her signatures like embellishments and floral motifs.


The Simone Rocha x H&M collection launches March 11th and will be available online at

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